A Detailed Review: Is Pictory AI Worth it?

We know very well that creating stunning videos can be time-consuming and difficult, but it’s worth it. Video is the most engaging form of content online, and it’s only getting more popular. That’s where Pictory comes in.

Pictory is an AI video creation software that makes it easy to create high-quality videos in minutes. You can turn long blog posts into engaging videos with just a few clicks, saving you time and effort. Pictory is also flexible and can be used to create a variety of different types of videos, such as product demos, explainer videos, and customer testimonials.

But is Pictory the best AI video generator software available? We understand the frustration of trying out different options, so we’ve done the work for you.

Our comprehensive Pictory review will explain its features, pricing, pros, and cons. By the end, you’ll be clear whether Pictory is the right video creation software for you.

What is Pictory?

What is Pictory AI?

Pictory is an AI-powered video creation platform that helps businesses and individuals create high-quality videos in minutes. It uses artificial intelligence to convert text, images, and videos into engaging videos that can be used for social media, marketing, and education.

About Pictory

Pictory was created by Vikram Chalana, Abid Ali, and Vishal Chalana in 2017. They were inspired to create Pictory after realizing that many businesses were sitting on mountains of long-form content in the form of blogs, white papers, articles, demos, and webinars, but what the world was consuming was short-form videos.

The founders of Pictory wanted to create a tool that would make it easy for businesses to create high-quality videos from their existing content, without having to invest in expensive video production equipment or hire professional videographers.

Pictory was initially launched as a beta product in 2018, and it was officially released to the public in 2019. Since then, Pictory has grown rapidly and is now used by businesses of all sizes all over the world.

Pictory is headquartered in Seattle, Washington, but it has a remote team of employees located all over the world.

Here are some of the reasons why Pictory was created:

  • To make video creation more accessible and affordable for businesses of all sizes.
  • To help businesses create high-quality videos without having to invest in expensive video production equipment or hire professional videographers.
  • To help businesses create more videos, and make them more engaging.
  • To help businesses grow their audience and reach more customers.

Pictory is a powerful and easy-to-use AI video creation platform that is helping businesses of all sizes create high-quality videos to achieve their goals.

Features – You need in any video editor

Pictory AI offers a wide range of features that make it a powerful video creation tool. Some of its key features include:

Pictory AI Feature - You need to know

Script To Video Creation

A Detailed Review: Is Pictory AI Worth it?
Image Credit : Pictory

Pictory’s unique ReelFast technology enables you to turn your scripts into stunning videos in minutes instead of hours. With Pictory’s powerful AI assistant, you can create your first video in less than 10 minutes, no previous video-making experience or technical knowledge is required.

Pictory also offers a huge media library with over 3 million video clips and images, plus 15,000 music tracks from industry leaders StoryBlocks and Melod.ie, all royalty-free forever.

You can also record your own voice in-app upload a pre-recorded voiceover, or select one of Pictory’s incredibly realistic AI voices.

Pictory is PC and Mac compatible and runs in the cloud, so there’s no software to download and install, and your computer won’t slow down.

Images:

  • A video of a person using Pictory to create a video in minutes.
  • A screenshot of the Pictory media library with a variety of video clips, images, and music tracks to choose from.
  • A screenshot of the Pictory AI voice selection screen.

Blog Post To Video Creation

A Detailed Review: Is Pictory AI Worth it?
Image Credit : Pictory

Pictory’s “Blog Post To Video Creation” feature allows you to turn your blog posts into high-quality videos in minutes. Simply copy and paste the URL of your blog post into Pictory, and Pictory’s AI will automatically extract the key points and generate a video with relevant visuals and music. You can then customize the video to your liking before downloading or sharing it.

This feature is a great way to repurpose your blog content into a more engaging and visually appealing format. It is also a great way to create videos for your social media channels or website.

Edit Video Using Text

A Detailed Review: Is Pictory AI Worth it?
Image Credit : Pictory

Pictory AI’s “Edit Video Using Text” feature allows you to edit your videos by simply typing in changes. You can add, remove, or rearrange text, images, and video clips. You can also change the style of your video, add music and effects, and even generate a voiceover. This feature is perfect for anyone who wants to create high-quality videos without having to learn any complex video editing software.

Create Video Highlight

A Detailed Review: Is Pictory AI Worth it?
Image Credit : Pictory

Pictory AI’s “Create Video Highlight” feature automatically identifies the key points in your video and generates a shorter video that includes only the highlights. This feature is perfect for creating social media videos, teasers, and trailers.

Auto Caption Videos

A Detailed Review: Is Pictory AI Worth it?
Image Credit : Pictory

Pictory AI’s “Auto Caption Videos” feature automatically generates captions for your videos, making them more accessible to viewers and helping to improve your SEO. Pictory AI uses state-of-the-art AI technology to transcribe your videos with high accuracy, and you can customize the captions to match your brand style. To use this feature, simply upload your video to Pictory AI and select the “Auto Caption Videos” option. Pictory AI will then generate the captions for you, and you can review and edit them before downloading your captioned video.

Auto Summarize Long Videos

A Detailed Review: Is Pictory AI Worth it?
Image Credit : Pictory

Pictory AI’s Auto Summarize Long Videos feature uses AI to extract the key points from a long video and create a shorter, more concise video that summarizes the main ideas. This feature can be used to create highlight reels, teasers, and summaries of educational videos, webinars, and other long-form content.

Auto Transcribe Videos

A Detailed Review: Is Pictory AI Worth it?
Image Credit : Pictory

Pictory AI’s auto-transcribe video feature automatically converts spoken audio into text, making your videos more accessible and inclusive. It uses state-of-the-art AI technology to accurately transcribe your videos, even if they are noisy or contain complex accents.

What are the PROs of Pictory?

Pictory is an AI-powered video creation platform that helps businesses and individuals create high-quality videos in minutes. It offers a wide range of features, making it a powerful tool for video creation.

Here are some of the PROs of using Pictory:

  • Speed: Pictory’s unique ReelFast technology enables you to turn your scripts into stunning videos in minutes instead of hours. This is a huge time-saver, especially for businesses that need to produce a lot of videos on a regular basis.
  • Ease of use: Pictory is extremely easy to use, even for people with no video editing experience. You can create your first video in less than 10 minutes, without having to learn any complex software or editing techniques.
  • Huge media library: Pictory offers a huge media library with over 3 million video clips and images, plus 15,000 music tracks from industry leaders StoryBlocks and Melod.ie, all royalty-free forever. This means that you have everything you need to create high-quality videos at your fingertips.
  • AI assistance: Pictory’s powerful AI assistant does the hard work for you. It can automatically select the right video clips and images for your video, add music and transitions, and even generate a voiceover for you. This is a great feature for businesses that don’t have the time or resources to produce high-quality videos in-house.
  • Cloud-based: Pictory is a cloud-based platform, so you can access it from anywhere with an internet connection. This makes it a great tool for businesses with remote teams or for individuals who are always on the go.

Examples:

  • A business that needs to produce a weekly video newsletter can use Pictory to create a high-quality video in minutes, even if they don’t have any video editing experience.
  • A social media influencer can use Pictory to create engaging videos for their followers, even if they don’t have the time or resources to produce high-quality videos in-house.
  • A teacher can use Pictory to create educational videos for their students, without having to learn any complex software or editing techniques.

What are the CONs of Pictory?

Limited customization options: Pictory offers a variety of pre-made templates and effects, but some users may find that the customization options are limited. For example, you cannot create your own custom templates or effects.

Price: Pictory’s paid plans can be expensive for small businesses and individuals. The cheapest plan is $29 per month, and the most expensive plan is $249 per month.

Accuracy of AI-generated text-to-speech: While Pictory’s AI-generated text-to-speech voices are very realistic, they are not always 100% accurate. This can be a problem if you are using Pictory to create videos for business or educational purposes.

Examples:

  • Limited customization options: A business that wants to create a video that matches its branding may find that Pictory’s pre-made templates and effects are not enough.
  • Price: A small business or individual with a limited budget may find that Pictory’s paid plans are too expensive.
  • Accuracy of AI-generated text-to-speech: If you are using Pictory to create a video for a business or educational purpose, it is important to review the video carefully to make sure that the AI-generated text-to-speech is accurate.

PROs and CONs of Pictory

Pros of PictoryCons of Pictory
Speed: Pictory’s ReelFast technology saves time by quickly creating videos.Limited customization options: Users cannot create custom templates or effects.
Ease of use: Pictory is beginner-friendly, suitable for those with no video editing experience.Price: Pictory’s paid plans may be costly for small businesses and individuals.
Huge media library: Offers a vast collection of royalty-free media for video creation.Accuracy of AI-generated text-to-speech may not always be perfect, impacting content quality.
AI assistance: Pictory’s AI automates various tasks, making it convenient for video production.
Cloud-based: Accessible from anywhere with an internet connection, ideal for remote teams or on-the-go users.

Conclusion:

Pictory AI is a powerful and versatile AI video creation tool that can help businesses and individuals of all sizes create high-quality videos in minutes. It is easy to use and offers a wide range of features, including the ability to convert text to video, edit videos using AI, and create videos with custom visuals.

Overall, Pictory AI is a good tool for anyone who needs to create videos, regardless of their experience level or budget. However, it is important to note that Pictory AI is not perfect. The customization options are limited, and the AI-generated text-to-speech voices are not always 100% accurate.

Here are some specific reasons why you should use Pictory AI:

  • You need to create high-quality videos quickly and easily.
  • You don’t have any video editing experience.
  • You need to create a lot of videos on a regular basis.
  • You want to save time and money on video production.
  • You want to create videos that are engaging and visually appealing.

Here are some reasons why you should not use Pictory AI:

  • You need to create videos with a high level of customization.
  • You need to create videos with accurate AI-generated text-to-speech.
  • You have a very tight budget.

If you are considering using Pictory AI, I recommend that you sign up for a free trial to see if it is the right tool for you.

Hi! I am Abhishek Chaurasiya. I am a curious content writer who loves diving into new AI tools to enhance the productivity. Although I'm new to the AI world, I keep on learning from blogs, videos and workshops to stay updated. On this blog, I talk about different AI tools, shares my words based on my experience, and gives tips to use tools efficiently. I am excited to share my discoveries and help others find cool tools too.

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